Social Media Policy

Policy Statement

Social media outlets are an excellent way to provide current updates and two-way communication with constituents of the University of Kansas Medical Center. Schools, departments and KUMC organizations must follow rules that apply to traditional media outlets as well as unique rules associated with social media.

The following policy applies to the schools, departments and registered student organizations that identify themselves as being a part of the University of Kansas Medical Center and use its branding (title, letterhead, signature file, logos, web domain, etc.) in public outlets.

Purpose

The purpose of this policy is to establish baseline rules for using social media outlets for those representing KUMC in an official capacity.

Groups Covered

This policy applies to the schools, departments and registered student organizations that identify themselves as being a part of the University of Kansas Medical Center and use its branding (title, letterhead, signature file, logos, web domain, etc.) in public outlets.

Definitions

Social network: For the purposes of this policy, a social networking site constitutes any website that allows individuals or organizations to communicate with each other in a direct or indirect fashion. As of this writing, examples include but are not limited to Twitter, Facebook, LinkedIn, Instagram, Flickr, and YouTube.

Enforcement

Violations of the social media policy may lead to:

  • The removal of the group's presence on one or more social networking sites.
  • The removal of an individual's ability to administer one or more social networking sites.
  • Disciplinary action as specified under any applicable University or campus policies and procedures.


Procedures

Administration of social media
Only KUMC faculty, staff or registered student organizations are allowed to create, operate, monitor, edit and maintain social media content on behalf of KUMC.

Registering social media presence
Any KUMC department or organization engaging in social media must provide the Web Manager, Web Editor and the Director of Communications with the type of social media and its web location, as well as the name and contact information for the individual(s) authorized to create, operate, monitor and edit the content on an ongoing basis. Both the Web Manager and Web Editor will be notified as soon as possible if the authorized individual changes.

For Facebook: Both the Web Manager and Web Editor must be included as additional page administrators. This allows KUMC to respond more quickly in the event of a problem, such as the unavailability or departure of the staff member who has administrative control of the page.

For YouTube: YouTube is the preferred platform for hosting official digital video, and the University maintains a centralized YouTube channel administered by the Office of Communications. All videos that are to be publically available in a digital format will be sent to Communications office to be approved, appropriately tagged and uploaded to the channel. Video hosted in the channel can then be embedded in departmental web pages.

Other platforms: The information to access the content (e.g. username, password, URL) will be provided to the Web Manager and the Director of Communications. This allows KUMC to respond more quickly in the event of a problem, such as the unavailability or departure of the staff member who has administrative control.

Managing the visual identity
Social media must comply with the University's visual identity guidelines, available online at http://identity.ku.edu.

Note that use of University marks, such as logos and graphics, must comply with the University's Trademark Licensing Policy. Questions regarding the use of University marks should be directed to the University's Trademark Licensing Director at (785) 864-4650.

Content restrictions

  1. Do not post content that might be embarrassing to an individual or that might reflect negatively on an individual or that reflects negatively on the University.
  2. Do not post content unless it furthers KUMC's teaching, research and service missions.
  3. Share only information that is appropriate for the general public and suitable for all ages. Do not post pornography or sexually explicit content.
  4. Do not post detailed policy or procedure information (e.g. admission criteria). If necessary, social media can direct users to the official Web sites for this information.
  5. Do not upload, post, transmit, share, store or otherwise make publicly available:
    • personally identifiable information, including information relating to students, faculty, staff, patients or any individual not affiliated with KUMC, unless you have express permission from the person being identified;
    • private information, including but not limited to social security numbers, student IDs, patient records, addresses, or phone numbers (other than authorized business contact information);
    • content that could create a security risk for the University, including but not limited to images of child-care facilities, restricted-access research areas and information technology facilities;
    • content depicting a dangerous activity;
    • content depicting someone getting hurt, attacked or humiliated, or which might be considered discriminatory, racist, bigoted or demeaning, or which depicts activity that is, or may be perceived, to be illegal (e.g. drug use), or content that otherwise misrepresents KUMC or the University of Kansas.
    • content that might cause someone to believe that his/her name, image, likeness or other identifying aspect of his/her identity is being used for commercial purposes without permission.
    • copyrighted pictures or photos. The University must secure written permission prior to using/incorporating any copyrighted or proprietary materials. Questions regarding the copyrights should be addressed to the Director of Communications.
  6. Express permission (i.e. a release) must be obtained from individuals whose images are identifiable. Assistance with releases, or answers to questions about exceptions to the requirement for a release, can be obtained from the Director of Communications. A standard release form is available.

Legal restrictions
University departments will not use social media sites to collect personal information about users. Terms and conditions of use on social media sites, as well as state and federal laws, impose significant requirements and restrictions on the collection of personal information. In the case of minors, significant additional penalties can apply to violations.

Facebook policies
Facebook presences established by a KUMC entity must be created as "brand pages."

The department's authorized Page Administrator(s) must maintain the security of the page's password and identification. These individuals are fully responsible for all use of the account and any actions that take place using the account.

Additional concerns
Social media sites generally accept complaints regarding abuse and other issues (e.g. harassing messages). Problems or concerns regarding the use of social media or a KUMC social media site should be reported immediately to the Web Editor and the Director of Communications.

Exemptions

Requests for exemptions to any of the above rules must be made to the Director of Communications.

Related Policies

University departments using social media must also follow all applicable KUMC, KU and Board of Regents policies http://www.kansasregents.org/policy_chapter_ii_c_suspensions. KUMC policies most relevant to social media use include, but are not limited to: patient privacy, sensitive information, University fundraising, political activity, copyright and Internet use.

Also see the index of departmental social media outlets.

Contact Information

CJ Janovy
Director
Office of Communications
cjanovy@kumc.edu
913-588-2598

Karen Chinn
Manager, Web Design and Management
Information Resources
kchinn@kumc.edu
913-588-7387

Julie Adam
Web Editor
Office of Communications
jadam@kumc.edu
913-588-0256

Effective date: December 2013

Last modified: Dec 20, 2013
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